30 Must

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed collects a share of sales and/or other compensation from the links on this page.

There's a kid's dinner plate in here that doubles as an exciting treasure hunt.

BuzzFeed Staff

BuzzFeed Staff

"The Hatch Rest is ideal for parents as it also has a sound monitor option. For the hour or so Noah (my baby) used to sleep in a bassinet in our room before my husband and I got into bed, I was able to listen in and hear if he was fussing, crying, etc. We were also able to set it to a specific program so the light/sounds turn off on their own in the morning (one less thing for us to think about). You can check out my full review on both the Hatch Rest and Hatch Restore here." —Heather

Promising review: "Can’t say enough good things about this. My 2-year-old went from refusing to stay in bed (ie. Refusing to SLEEP) and when we got this and told him that he could only get up when the light switched to green, he’s back to his normal great-sleeping self! Mamas know how priceless sleep is! I also regret not using a sound machine with him sooner. I LOVE the Bluetooth feature. Being able to control his “wake up” time from my phone without having to go in and set it has been AMAZING. I’m totally obsessed. Plus I love it’s sleek design that doesn’t look like a dorky kid toy." —Sarah Taylor

Get it from Amazon for $69.99.

Ryan & Rose is a family-owned small business that creates stylish accessories parents will love. Reviewers also love adding this cup holder to other objects like their spin bikes, beach chairs, shopping carts, and more.

Promising review: "I am obsessed with these holders! I have a huge stroller that a conventional cupholder won't work on, the Ryan And Rose Cutie Holder is perfect! I am actually order a second one that I can use to hold to hold my cellphone! The uses are endless! Stock up when you can!" —ShopTillYouDrop

Get it from Amazon for $18.99 (available in 11 colors).

Reviewers say this spray will leave wavy or curly hair (from 2a–4c hair) shiny, soft, and bouncy. So Cozy is a small business!

Promising review: "I have been struggling with my toddler’s super curly hair. (My hair is hopelessly straight.) Bath time hair brushing led to meltdown level screaming — no matter how gentle I tried to be, y’all. It was constantly super tangled in the back where he shifted on his pillow at night. This spray at night before bed, and occasionally as a refresh in the morning, has COMPLETELY changed his hair. There’s no more fight to brush his hair at bath time! I just wish it were available in bulk because I will be buying this spray forever. It even helps my preteen’s wavy hair — she’s obsessed with it, too." —LDacy

Get it from Amazon for $7.99.

Promising review: "OMG, I’m OBSESSED with this product! Let’s me cut grapes and olives for my toddler EFFORTLESSLY. Amazing product. Definitely worth the purchase, especially for me since my daughter loves to eat grapes daily and most of the time more than once a day. This has made it so easy that my husband and I almost cried hahaha. 🤗" —Makeda

Get it from Amazon for $11.95.

The stickers feature letters, numbers, vehicles, butterflies, deep-sea life, animals, fish, dinosaurs, and more.

Promising review: "My 1.5-year-old is obsessed with these. Not sticky enough to do any damage but can also be reused a few times." —Katie Merkatoris

Get a pack of 20 sheets from Amazon for $7.99.

Check out why a mom calls this pouch topper the "coolest thing" in this TikTok.

ChooMee is a small business based in Northern California, owned by a mom, that specializes in innovative products that solve everyday feeding challenges.

Promising review: "I am OBSESSED. I saw these on a TikTok and ran to Amazon...so glad I did! My toddler loves yogurt/applesauce pouches but started purposely dumping and squeezing the contents out. But these make it absolutely impossible for her to do that without making it difficult to eat! I tested them, and it’s SO easy to drink out of, but I was unable to squeeze anything out. 10/10 recommend. I’m definitely buying more." —Amanda

Get a pack of two from Amazon for $9.99 (available in five color combos).

"My son received this as a gift around the holidays and it's, surprisingly, fantastic! It's really a simple toy but he enjoys playing with it *all* the time. He loves the sounds and the lights while I personally like that it's not HUGE (so many musical toys are very bulky). It's been a great toy option for the car thanks to its size." —Heather

Promising review: "Obsessed with this toy. My daughter loved it as a baby in 2009, and now my third still loves it. Calms him down when a little fussy. A must have for any parent." —JK

Get it from Amazon for $9.99.

Bonus: These have holes in the bottom for water play and come with a cute star ring to keep them together.

Promising review: "MVP in our toy collection!! Of all our toys, these stacking cups are the ones our 10-month-old reaches for first EVERY time. She is obsessed and has been since she was 4 months old! At first, the rims of the cups were easy for her to practice her grasp, but as time has gone on she has used them to bang together and, finally, to stack. They are easy to clean (I believe they are intended to be a bath toy, although we don't use them that way) and easy to throw in a diaper bag for on-the-go play. If we could only have one toy for her, this would be the one!" —Carmen Lewis

Get a pack of eight from Amazon for $4.99.

Promising review: "I am obsessed with this product. We use it on EVERYTHING from wine spills, to grass stains, and everything in between. I use it on our carpet, sofas, and the kids' clothes! I love this stuff. We buy it over and over again." —Jennifer Collins

Get a pack of three from Amazon for $11.91.

Promising review: "These were a last-minute add-on for my kids for Christmas. They are obsessed with these, and have probably played with them more than any other gift they received. They really do stick to anything, and they had a blast throwing them at the ceiling and walls to see if they would stick and waiting for them to fall back down. We ended up having 'races' to see which balls could stick to the ceiling the longest (record was three days!). You do have to regularly wash/rinse them to get pet hair and dust and whatnot off of them, as they do not stick once they get dirty, but that's not a huge issue. Highly recommend. Oh, and kiddos are ages 3 and 6 for reference!" —Julia H

Get a pack of six from Amazon for $9.99.

Note: Children still need supervision while using them, of course.

Tovla is a small business that makes kid cooking products.

Promising review: "Got these as a recommendation from another mom, and my toddler is obsessed! They are safe and won't cut them, but she can easily help in the kitchen. I love the different sizes, and her favorite thing is the colors." —M. Zator

Get a set of three from Amazon for $9.95.

Reviewers swear this brush works on all hair types: straight, wavy, or curly (from 3a–4c hair).

Promising review: "I never thought I'd be obsessed with a hairbrush, but here I am. My daughters get massive tangles and knots so I bought this brush out of desperation. It does a much better job than our last brush at getting their tangles out for both my thick-haired daughter and my fine-haired daughter. They are happy, and I appreciate having less of a battle and tears! I read the reviews saying the brush feels good on the scalp, so I tried it and oh my goodness, it feels like the best scalp massage ever. After stealing my kids' brush every day for months, I finally bought my own. Extra bonus is that both colors we got are really pretty! If it isn't obvious, we all highly recommend!" —Vanessa Wright

Get it from Amazon for $8.97+ (available in six colors).

Promising review: "Great beginner binoculars. I got a set for my girls (3.5 and 1.5), and they are obsessed. We use them on hikes and at the zoo. Yes, it is only a simple magnifying view, but that’s all they need at this age." —Eliza

Get it from Amazon for $14.99.

Promising review: "We are obsessed! I have been looking for a snack cup for our daughter for a little bit now but ultimately chose this brand. Here’s why I like it: It’s clear! My baby can see what snacks are inside, and she gets so much joy trying to fish out what snack she wants. We put Cheerios and freeze-dried fruit in it for her, and I think the only 'complaint' I have is because of the dried fruit, when she turns it upside down the powder created from the snack does sneak out. But it’s worth it to see how excited my daughter gets when she has her snack cup. It provides her a little more independence." —Ariel Babbitt

Get a pack of two from Amazon for $5.95 (available in two color combos).

Promising review: "My son is obsessed with this activity scissor kit! The scissors are perfect for a toddler or even younger! They're not dangerous at all, which gives this mom one less thing to worry about! Many pages to cut, and each page is also an activity to play with over and over again! Love this item!" —Kristina Wells

Get it from Amazon for $7.99.

It's recommended for children between 8 and 45 pounds.

Tushbaby is a small business run by three California mamas and specializes in products that bring a little more ease to everyday parenting life.

Promising review: "I'm obsessed! I love my Tushbaby! The quality is amazing, and I love the pockets big enough to store my huge iPhone max. I took it to Disneyland, and I'm so glad I did; my toddler wanted to be carried everywhere, and this saved my back. Even my husband wore it, and he loved it too!" —Kelsi Earwood

Get it from Amazon for $84.99+ (available in three colors).

Promising review: "This mom of five is obsessed with this!! Lemme tell y’all something... If you have children under 2, buy about 50 of these! I have two little artists that have a knack for finding Sharpies, no matter where they are. Even if I don’t have any in the house, I’m pretty sure they can conjure them out of thin air. Sometimes, I wake up with an entire Picasso on my walls. This stuff right here will take all of it off, no matter what color it is, with little to no effort at all. There is no cleaner on the market like it, hands down THE BEST stuff." —Nate A.

Get it from Amazon for $5.97+ (also available in two-packs and three-packs).

What Do You Meme? is a small business that sells card games/toys, plushies, and pool floats.

Promising review: "My 6- and 3-year-olds are OBSESSED. They play for an hour, at least! Played with daily since we got it. When it’s my turn to hide, I make it tricky enough that I can actually be productive until it’s my turn again." —Cara Lentz

Get it from Amazon for $12.98.

Promising review: "I have to leave a good review for this little brush set! It comes exactly as stated and is very well made for the price! I'm a plant lady, and when I became a mother I was sure hoping they had something for me! I can say I am seriously so obsessed with these it’s unreal. 😂 " —Alex

Get it from Amazon for $16.99+ (available in three styles, as well as just replacement brushes).

Smily Mia is a small business!

Promising review: "My baby is obsessed. Since we got it, this has been my son’s (6 months) favorite toy. It’s so easy for him to hold, and before he was old enough to keep a good grip on anything it definitely stayed on his wrist. It’s super easy to clean, and I’ve thrown it in the top rack of the dishwasher a few times when it’s gotten dropped in a public place or needed an extra good cleaning." –Bourn

Get it from Amazon for $9.99+ (available in 10 colors and in a two-pack).

"I took the plunge and ordered this lil' kit and it was SO easy to use. My first attempt (pictured above) took literally two seconds to do. My bread was on the smaller side, but it still produced a perfect crust-less PB&J!" —Heather

Promising review: "These have been a GAME CHANGER in this house!! My son has always begged me for Uncrustables but my wallet didn’t agree with them. I LOVE being able to make them at home and customize them to exactly what they would like them filled with! I make two weeks' worth of sandwiches at a time and store them in sandwich bags in the freezer so in the morning during the school year we can just grab and go! Love them!" —Katherine Smaczniak

Get it from Amazon for $15.96

"My son had a few areas of cradle cap on his head that was, honestly, pretty gross. I used a gentle shampoo, a wash cloth, and this brush to remove it painlessly while he was in the bath. He didn't even squirm, he just let me repeat the process three times until all the cradle cap was gone. The thin comb was so essential to the process and quickly removed all the flakes. Now that he's older I've broken it out to remove dandruff from his hair when his scalp has gotten dry." —Heather

Promising review: "The pictures posted here are legit. It makes removal so much easier and gives more consistent removal than my previous method of washcloths or just scratching the cradle cap off with my fingernails. It’s amazing and gross and wonderful. My babe doesn’t even flinch when I spend 10 minutes clearing his scalp of all the goo. It seems to be soothing to him. I just apply baby shampoo, then brush a little with the blue brush. Then I slowly start to comb in sections all in one direction. Then I go back and forth in multiple directions. It’s shocking the amount of dead skin that comes off. I’ve even used it successfully in his eyebrows (he gets some cradle cap there, too). This is a KEEPER!" —ZMomUtah

Get it from Amazon for $4.99.

The set comes with 12 books.

Promising review: "Great for parents teaching to read! My beginner reader is obsessed with reading these nightly!" —Jason Bermudez

Promising review: "My 4-year-old daughter has known letters and sounds since just past her second birthday and could 'read' a few sight words, but she had a hard time mastering the process of sounding out a word. For the last two years, she would read the word 'stop' as 'sss- tuh- ah- puh,' but didn't understand how to really blend the phonemes. But somehow, as soon as we got them for her, Bob Books finally unlocked the part of her brain that could really solve the puzzle of phonics! I'm thrilled by the amount of progress we've seen in just TWO DAYS — going from 'getting' phonics, but not really reading, to completely consolidating and understanding the two concepts. She's also very suddenly taken up a lot of initiative in independent writing and spelling. I couldn't recommend these books more highly. They are a miracle!!" —Juniper

Get a set from Amazon for $15.02.

Oogiebear is a small business that sells baby hygiene products.

Promising review: "Obsessed!!!!! I was hating seeing (and hearing) my little baby girl have boogies and then having to spray saline up her nose to make them moist and then suction them out. It seemed that there had to be an easier, less invasive way. Q-tips wouldn't scoop it, and I was too nervous to use anything else as I did not want to push up her nose too far. This is so easy, clean, and safe!!! Love love love!" —WhitneyB87

Get it from Amazon for $12.95.

Promising review: "My toddler is obsessed with this calendar, and we try to go over it every day! I love that it includes how the child is feeling and the day’s activities as well. The magnets could be a little stronger, but haven’t had much of an issue with it yet!" —AMS

Get it from Amazon for $22.93.

Ezpz is is a woman-owned small business that creates developmentally focused, minimalist tableware for little ones.

Promising review: "I'm obsessed with these mats. My 13-month-old daughter pulls on the bowl, and it doesn't budge, which we love, obviously. We're anticipating the day when she figures out she can just lift up the side and throw it around, but so far she doesn't seem to care to. I can see where that could be an issue if your little one is slightly more curious/destructive, but I love that it's also easy for us to pick back up after the meal (no mess from releasing suction). The bowl is a great size for her meals too (serving of yogurt, cereal, soups, etc.)." —Christina S.

Get it from Amazon for $22.99 (available in five colors).

Promising review: "My kids are obsessed with these things. They can make their own designs. There are plenty of papers in the set." —Sierra

Get it from Amazon for $9.99.

Promising review: "My son loooovessss white noise, and he’s obsessed with this machine. It always calms him, and we bring it everywhere with us along with extra batteries in case it dies. My only complaint would be I wish it would go a little louder, but it’s still the best portable sound machine I’ve gotten so far, and I own a few!" —Amazon Customer

Get it from Amazon for $19.96.

Promising review: "I am obsessed! Our 2.5-year-old was getting very picky and wouldn’t eat any meats or veggies! This plate makes her want to keep eating until she gets to her prize. I’ve even noticed that when we are out, she now finishes her plate even without this special plate! Love love love this! I hand wash it, and it holds up perfectly!" —phmomof4

Get it from Amazon for $17.74+ (available in six styles).

Promising review: "Obsessed with this fan! Love that it’s a fan and light. We’ve used it attached to our daughter's stroller as well as her crib when we lost power for a while during one of her naps. I also like that the fan and light can be adjusted." —Alora

Get it from Amazon for $29.99 (available in three colors).

The reviews for this post have been edited for length and clarity.